Determine if your food or drink product is 'less healthy' under the UK's nutrient profiling model. Enter your per-100g or per-100ml values to get an instant score.
Choose whether your product is a food or a drink. This determines the scoring thresholds used to calculate your final result.
These nutrients contribute positively to the HFSS score. Values per 100g or 100ml.
These nutrients offset the HFSS score. Higher values reduce the final score.
Check the values you have entered below. Click Back to edit any field before calculating.
Sam Conebar works with international brands on exactly this - reformulation pathways, advertising compliance, and what UK market entry actually requires right now.
If your product just scored HFSS, you have options. The real question is what to do from here.
Sam's set aside time for brands coming off this calculator. No pitch. One question, one answer, 45 minutes.
Get Sam's read on your scoreSam is a GourmetPro verified expert. This is a working session, not a sales call.